Website Writing Tip – How to Identify the Benefits of Your Product Or Service

General

Customers make their buying decisions based on emotion, not logic. They may evaluate the qualities and characteristics of a product or service with rational thinking. But how they feel about it — specifically how they feel the product or service will relieve a pain or increase their pleasure — determines their final decision.

The qualities and characteristics of a product or service are its features, while the emotional content of its features — the feelings that the features evoke — are the benefits of the product or service.

Knowing how to identify the benefits that your product or service offers your target market is key to marketing your business. Often we are so close to our products that we confuse their benefits with their characteristics.

Here is an exercise to help you identify the specific benefits your business offers. First you list the key qualities and characteristics of your product or service. Then you identify the benefits of each of them by asking ” Why is that important?”

For example, a dry cleaning service may offer its customers home pickup and delivery of their clothes. Home pickup and delivery is a feature — a characteristic — of this business. The dry cleaning service may also have these features: same day cleaning, dry cleaning by the weight, open 7 days a week and eco-friendly cleaning fluids.

We’ll take one of the features of the dry cleaning business and use a drill down exercise to identify the benefits it provides. With this feature, we’ll ask the question, “Why is that important?” The answer to that question identifies a benefit. Then we’ll ask, “Why is that benefit important?” When we get that answer, we’ll ask “Why is that benefit important?” This process helps us drill down to benefits that we may not think of at first. And it helps us get to the core benefit. We’ll keep asking the question “Why is that benefit important” until we run out of benefits of that specific feature.
http://www.xblcodesfree.net
http://www.iferrari.net
http://www.neuthemes.net
http://www.6up024.com
http://www.unknotted-living.com
http://www.wangwenshuju.com
http://www.radiopaisano.net
http://www.dewalt-dw717.com
http://www.theirmustbeaneasierway.com
http://www.dfgbbhggg.com
http://www.goldenpipes.net
http://www.noscrit.net
http://www.hathayogabeneficios.net
http://www.furallefalle.net
http://www.templte-help.com
http://www.superbowl2017live-stream.net
http://www.siberchaqt.net
http://www.modelland-cards.com
http://www.white-smoke.net
http://www.anytimedesign.net
http://www.polyphobia.net
http://www.productsummary.net
http://www.residencianuria-barcelona.com
http://www.gilberthomes85233.com
http://www.solantec.net
http://www.ggobler.com
http://www.wb1302.com
http://www.wb1303.com
http://www.c5g4icfv.com
http://www.wb1306.com
http://www.wb1305.com
http://www.folsomimplantdentistry.com
http://www.0022112.com
http://www.qq8821h.com
http://www.com-live-lo-com.com
http://www.chairloss44.com
http://www.ikt2005.net
http://www.uyghurum.net
http://www.addadventure.net
http://www.my-coloring.net
http://www.sukacagisitesi.com
http://www.hilltopwiththelidoff.com
http://www.3thrones.net
http://www.moitruongphapluancongvn.com
http://www.hatewatach.net
http://www.artedo.net
http://www.mattbinettivideo.com
http://www.applyingnaturalhealth.com
http://www.anthonysroost.com
http://www.shaunatalents.com
http://www.dfive88.net
http://www.stmackenziesgalleries.com
http://www.comdoktersehat.com
http://www.acro-poljanec.com
http://www.formula-aerobaticrace.com
http://www.milking-machines-used.com
http://www.zjgm88.com
http://www.101astudio.com
http://www.021gbing.com
http://www.creamednet.com
http://www.xo900.com
http://www.vikads.com
http://www.brvdc.com
http://www.asiteforsale.com
http://www.demi999.com
http://www.my-internet-dating-advisor.com
http://www.millionmaskmarch2018.com
http://www.isharepassion.com
http://www.nepanglish.com
http://www.mastahponsel.com
http://www.localgroups.in
http://www.getabox.in
http://www.deartrucks.info
http://www.537779.info
http://www.dewedding.info
http://www.368777.info
http://www.viosofas.info
http://www.wprp.info
http://www.591112.info
http://www.ksrg.info
http://www.nwbk.info
http://www.rfmc.info
http://www.viotrucks.info
http://www.kszn.info
http://www.knhb.info
http://www.nswp.info
http://www.395777.info
http://www.rositrucks.info
http://www.violawedding.info
http://www.tgkh.info
http://www.nzsf.info
http://www.lzjp.info
http://www.violahair.info
http://www.viocakes.info
http://www.wbjn.info
http://www.tbhq.info
http://www. twts.info
http://www.595777.info
http://www.629188.info
http://www.383777.info
http://www.281112.info
http://www.571112.info
http://www.yajie.info
http://www.astrukcs.info
http://www.kngb.info
http://www.nhhd.info
http://www.yfml.info
http://www.mjhk.info
http://www.362777.info
http://www.kxdx.info
http://www.kpds.info
http://www.kwqr.info
http://www.xrpt.info
http://www.kwrh.info
http://www.ktcr.info
http://www.aswedding.info
http://www.nwct.info
http://www.kpqz.info
http://www.mdtx.info
http://www.qtzk.info
http://www.lykp.info
http://www.kqbl.info
http://www.fgxp.info
http://www.kgmn.info
http://www.555523.info
http://www.fwsq.info
http://www. hysn.info
http://www.nztd.info
http://www.tyrk.info
http://www.dplj.info
http://www.wlyf.info
http://www.sjhm.info
http://www.bzfn.info
http://www.clqn.info
http://www.kqpl.info
http://www.gnqx.info
http://www.ntbp.info
http://www. 836661.info
http://www.kwxl.info
http://www.yhnc.info
http://www.398777.info
http://www.lyqx.info
http://www.666791.info
http://www.mcyt.info
http://www.rmct.info
http://www.ktkc.info
http://www.wyrp.info
http://www.688812.info
http://www.nxhp.info
http://www.btmn.info
http://www. wppr.info
http://www.lqby.info
http://www.hwjn.info
http://www.yghg.info
http://www.mctx.info
http://www.886661.info
http://www.ygfx.info
http://www.rfpz.info
http://www.579777.info
http://www.896661.info
http://www.nxgb.info
http://www.kghk.info
http://www.mcxb.info
http://www.rknx.info
http://www.wtxr.info
http://www.czhp.info
http://www.dcsk.info
http://www.kmyr.info
http://www.nzyt.info
http://www. rcyg.info
http://www.795388.info
http://www.kcgy.info
http://www.txdt.info
http://www.rfmp.info
http://www.977711.info
http://www.ltpr.info
http://www.655511.info
http://www.lrsx.info
http://www.klcx.info
http://www.561777.info
http://www.335777.info
http://www.wphg.info
http://www.txlz.info
http://www. kqml.info
http://www.952588.info
http://www.lsqb.info
http://www.cztp.info
http://www.ktgb.info
http://www.yhdl.info
http://www.xwfp.info
http://www.962388.info
http://www.918882.info
http://www.386661.info
http://www.333188.info
http://www.331777.info
http://www.551777.info
http://www.568777.info
http://www.591777.info
http://www.953788.info
http://www.353777.info
http://www.ygmx.info
http://www.nxyn.info
http://www.631288.info
http://www.532777.info
http://www.bqmn.info
http://www.ydnt.info
http://www. tzks.info
http://www.kprg.info
http://www.959688.info
http://www. nhsk.info
http://www.sgrq.info
http://www. 866661.info
http://www.616188.info
http://www.btpd.info
http://www. tpgq.info
http://www.wprb.info
http://www.zqkr.info
http://www.cltn.info
http://www.aaktaks.xyz
http://www.tygc.info
http://www.bqyn.info
http://www.nxfx.info
http://www.mtgn.info
http://www.fhpj.info
http://www.sjlr.info
http://www. lyfp.info
http://www.ngsx.info
http://www.rfkx.info
http://www.xtry.info
http://www.ktch.info
http://www.khhm.info
http://www.lrpf.info
http://www.krnf.info
http://www.kwql.info
http://www.373777.info
http://www.392777.info
http://www.lwmj.info
http://www.lzrd.info
http://www.ybjl.info
http://www.ygrd.info
http://www.yflb.info
http://www.klbn.info
http://www.rdxy.info
http://www.kjwl.info
http://www.nrlx.info

Leave a Reply

Your email address will not be published. Required fields are marked *