Tax filing is done once every year, and it forces people to sit down and sort out their financial issues. Most individuals dread this day and so they turn to the financial experts with experience to ease the pain. Tax services can increase their business by using direct mail flyers to find these types of customers.
With great competition in most markets, tax services use everything from marketing gimmicks to Statue of Liberty costumes in order to attract customers. But these are not the most effective way to reach thousands of new prospects. Only direct mail guarantees visibility and puts coupons and offers directly into customers’ hands. 98% of consumers check their mail the day it is delivered. That means when your tax flyers deliver into homes, you get a response – fast! wall and associates tax reviews
With so many tax services distributing flyers to the public, many of them blunder by coming out with the wrong type of flyer. Here are three common mistakes to avoid when printing tax service flyers:
1. Lack of Focus:
When considering content to go on the flyer, the tax preparation service should ensure that the right wording is used on the flyer. The grammar and language should be professional, benefit-oriented, and contain the proper information. The information provided should not be a long story – it should focus on speed of service, affordable-costs, credibility, and benefits such as “maximum” tax refunds.
2. Don’t Sacrifice Quality for a Few Pennies:
Avoid using cheap paper, inks, and other materials that would mess up the final result of the flyer. By trying to save on costs, it could sabotage the marketing program, making the flyers look unprofessional and cheap. Recent studies show that larger, full-color flyers deliver higher response rates than small postcards or black and white offers. You want maximum visibility, and maximum exposure, so go for it!
3. Mail to the Right Areas:
When distributing the flyers, do so by targeting every household in specific areas. You never know who needs help with tax services, so pick out neighborhoods that you feel are in line with your typical customer demographic. Mail to every single household within those areas, using great offers, and wait for your phones to ring!